Martech Series

JUNE 3, 2022

from 2021 to 2028. It strikes connection, drives conversions, and fosters loyalty. Here are some of the facts about DXPs that you need to know: The digital experience platform market is projected to grow to $13.9 billion by 2024. From the valuation of $9.2 This presents a huge opportunity for market growth. Personalization at scale.

Marketing 85

Marketing MarTech Communications Conversion 85

Brid.tv

DECEMBER 6, 2023

Learn More The Boom of CTV Advertising CTV ad spend is expected to surpass 42 billion dollars by 2028. While still in testing, the main idea behind Magi is to focus on conversational and personalized results instead of keywords. This is because publishers and advertisers see huge potential in the monetization of streaming services.

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale. “They are trying to be up-to-date here,” said Tarasewicz.

Machine Learning 114

Machine Learning Impressions Ad Exchange MarTech 114

VideoWeek

FEBRUARY 15, 2024

The investment aims to double the group’s streaming revenues, and number of hours viewed on its streaming platform, by 2028. Conversion attempts Both companies are looking to tap into the growth of streaming to offset the declines in linear TV advertising. The company expects its streaming operations to break even in 2027. percent.

Conversion 59

Conversion Audience Advertising Marketing 59

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Billion by 2028. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

JANUARY 25, 2022

billion by 2028, according to Grand View Research, Inc. A CRM platform can provide these teams with records and notes of conversations and interactions between departments and with customers, making it easier to sustain long-term relationships. billion by 2028. This is where CRM comes into play.

Marketing 98

Marketing Communications Healthcare Finance 98

Digiday

MARCH 26, 2023

None of these conversations are new, unfortunately,” White told Digiday. ” “For the majority of RFPs, RFIs, conversations around growth, we are asked about our diversity commitments — but also how we are actually acting on and achieving them,” White added. With a staff of roughly 26,000 in the U.S.

Agency 72

Agency Public Relations Media Conversion 72

Martech Series

AUGUST 5, 2022

billion by 2028, at a CAGR of 35.12% over the forecast period (2022–2028). The report also found that micro influencers are particularly effective at driving conversions, with 49% of surveyed marketers saying they were more likely to make a purchase after seeing a product recommended by a micro influencer.

Marketing 81

Marketing Audience Media Entertainment 81

Automatad Inc.

APRIL 25, 2024

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. The advertisers generate high ROI with leads, conversions, and sales from these video ads.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Single Grain

JANUARY 16, 2023

Long-tail keywords are more specific and are known to provide better conversions. Make sure to check your mobile site speed, as slower sites lead to lower conversions. ( Having a video on your landing page increases conversions by 80%. VSEO: How Voice Search and Conversational AI Are Changing SEO. billion by 2028.

SEO 59

SEO Mobile Search ROI Conversion 59

Monetize More

MARCH 2, 2023

According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028. Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

MNTN

DECEMBER 29, 2022

As Super Bowl ad buys continue to skyrocket in price, Influential—an AI-powered social data platform that partners with IBM’s Watson— ran an analysis of online conversations for the last five championship games and found that positive reactions are at an all-time low (15%) but negative reactions were higher than ever.

Audience 52

Audience Conversion Marketing Advertising 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Smart-Hub

FEBRUARY 12, 2024

Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. Video ads are more engaging than static advertisements, so they tend to have higher CTRs and are more effective in driving conversions. SmartHub's Features Have No Limits!

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Martech Series

FEBRUARY 3, 2023

Growth Of The Video Conferencing Software Market: During the forecast period, which runs from 2022 to 2028, the global video conferencing market is expected to grow significantly. from 2022 to 2028. You can start a call immediately from your Gmail inbox if you need to share some crucial files in the middle of a conversation.

Communications 73

Communications Healthcare Manufacturing Marketing 73

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. ” Such metrics could include social media mentions and online conversations generated by a campaign.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Ad Ops Hero

OCTOBER 2, 2023

billion this year to $36 billion by 2028. It has the ability to let people converse in natural language and get things done,” he says. In a recent report, he estimated that gen AI software revenues will grow from $3.7 And we may have even underestimated it,” Patience says.

Finance 91

Finance Marketing Conversion 91

Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions The Future of Mobile Advertising with 5G Technology As we enter the era of 5G technology, the future of mobile advertising is poised for a significant shift.

Advertising 52

Advertising Audience ROI Click Through Rate 52

AdvertiseMint

NOVEMBER 22, 2023

Set up dashboards to monitor key metrics like website traffic, conversions, profit margins, and customer acquisition costs in real-time. Pay close attention to metrics like conversion rate, average order value, and profit margins. trillion US dollars by 2028. Model how conversion rates translate to more sales and future growth.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Single Grain

AUGUST 3, 2021

But GatewayGo is an action-oriented ad placement option where the brands get a chance to shift conversion goals from streaming TV to mobile devices. When you create it, keep in mind your ad goals like awareness, consideration or conversion. Video streaming will reach more than $223 billion by 2028. Get your script right.

Advertising 59

Advertising Video Ads Audience Impressions 59

Single Grain

JULY 14, 2023

million in 2023, and the AR advertising market will increase by more than $200 million by 2028. Your CTA should be well-defined to increase conversions in a short time. Work With Us Trend #7: AR and VR Augmented reality (AR) and virtual reality (VR) have been some of the most significant innovations in recent years.

Advertising 52

Advertising Video Ads Fashion Audience 52

Digiday

JULY 28, 2022

augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, according to Statista , publishers have a strong incentive to find a solution to that problem and to consider investing more in both technologies. With the U.S. Actually, it’s all of that.

Entertainment 90

Entertainment Media Marketing Education 90

Single Grain

JUNE 5, 2023

billion by 2028. Influencer Marketing Hub ) Video advertisements can increase conversions by 86%. Work With Us General Online Advertising Statistics There are 4.95 billion internet users. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. from 2020 to 2027. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

JANUARY 5, 2024

Media and entertainment brands advertising on Snapchat will be able to measure conversion outcomes using Samba TV’s VTR (View Through Rate) solution. In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The commercial broadcaster takes the rights from Channel 4 whose contract expires in 2024.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

APRIL 21, 2023

And conversions per-dollar, a proxy for return on investment, was down by 1-3 percent. AVOD Growth to Double SVOD Over Five Years Global OTT revenues from TV and films will reach $235 billion in 2028, according to Digital TV Research.

Agency 52

Agency Media Audience Cookies 52

VideoWeek

FEBRUARY 20, 2025

But with an uncertain timeframe and ongoing regulatory involvement, industry players suggest Google has gone from driving the identity conversation to becoming a passenger in wider shifts towards privacy-centric solutions. According to WARC forecasts, by 2028, half of all global ad spend will be going to Meta, Amazon and Google.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Nick Burcher

SEPTEMBER 12, 2012

My all time favourite, however, has to be official DVD of the 2028 Olympics: that is a real gem. If youre torn between which to buy, then definitely 2028 is the one to go for. "Reviewing unreleased DVDs is fun Compared to the official DVD of the 2016 Olympics, this is utter rubbish. Come on BBC, pull your finger out!

Media 55

Media Impressions Retail Conversion 55

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. Digiday’s survey results found that, indeed, marketers primarily use the data they’ve gathered — be it through in-house or third-party vendors — to personalize ad experiences (72% said they do this), indicating an emphasis on increasing product awareness and purchase conversions.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason?

Education 115

Education SEO Marketing Retargeting 115

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Advertisers pay for fake impressions, clicks, and conversions, while fraudsters pocket the money without delivering real engagement. A clear example is the BADBOX 2.0

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. Proceeds from the sales will be used to repurchase convertible notes which are due between 2025 and 2028, with remaining funds going towards general corporate purposes or repurchases of other securities. percent in 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

OCTOBER 18, 2024

ADMaP aims to enable advertisers and publishers to securely share and measure conversion data without revealing user-specific details. The FT reportedly had its best year for advertising since 2012, though subscriptions remain a big focus for the company – it wants to hit three million total paying subscribers in 2028, up from around 2.5

Pop-Up 52

Pop-Up Media Agency Ad Tech 52

VideoWeek

MARCH 7, 2025

The Academy is reportedly exploring its options for broadcasting the Oscars; its current agreement with Disney, which has aired the ceremony for almost 50 years, is due to expire in 2028. We want to take that a step further by turning our attention to the impact of adverts and rewarding those who are committing to sustainable practices.

Media 52

Media Ad Tech Agency Non-Profit 52