Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 108

Non-Profit GDPR MarTech Conversion 108

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions The Future of Mobile Advertising with 5G Technology As we enter the era of 5G technology, the future of mobile advertising is poised for a significant shift.

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

billion by 2028. Influencer Marketing Hub ) Video advertisements can increase conversions by 86%. Insider Intelligence ) Learn More: * The Email Marketer’s 4-Step Guide to GDPR Compliance * How Poor Website Security Negatively Impacts SEO Rankings * Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers.

Media 52

Media Agency Advertising Machine Learning 52

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. Digiday’s survey results found that, indeed, marketers primarily use the data they’ve gathered — be it through in-house or third-party vendors — to personalize ad experiences (72% said they do this), indicating an emphasis on increasing product awareness and purchase conversions.

Marketing 69

Marketing Retail Ad Targeting Conversion 69