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2025 Programmatic Advertising Trends to Know

Basis

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. However, in 2025, its generative AI thats dominating the conversation.

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The Power of Sound: Digital Audio Advertising by the Numbers

Basis

And this, in a nutshell, is why brands are increasingly inserting themselves into the audio conversation. This number will continue to inch up in the years ahead, reaching 165 million users in 2028. Experts believe that by 2028, that number could surpass $25.5 million in 2028. million in 2028. million in 2028.

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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

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The never-ending war against ad fraud

Martech

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. ” Advanced bots are now not only able to create impressions and clicks, but even make orders or fill in forms.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Billion by 2028. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions.

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What is CRM and how does it support marketing?

Martech

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. billion by 2028, according to Grand View Research, Inc. billion by 2028. Its geographic reach, cloud service, and customer service management make it a contender for the leader group.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Video platform (YouTube and Dailymotion) Over-the-top advertising (OTT) (Netflix, Hulu, and Amazon) Connected TV (CTV) Overall, publishers earn from selling ad spaces to advertisers and getting views, clicks, and conversions on ads. The advertisers generate high ROI with leads, conversions, and sales from these video ads.