2028 and Cookies - AdTech Trends

The customer data platform market

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Machine Learning

Machine Learning Marketing Healthcare eCommerce

Online Video Industry Trends for 2024 – What to Expect?

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.

Cookies

Cookies First-Party Cookies Audience Ad Inventory

Media Complexity in the Marketing Landscape

Basis

OCTOBER 17, 2022

Even more, the need to consolidate marketing data goes far and beyond employee satisfaction—with the deprecation of third-party cookies on the horizon, quality consolidated analytics are all the more critical. . from 2021 to 2028. Solving Media Complexity Through Automation.

Media

Media Marketing Healthcare Manufacturing

2024 Trends for Cannabis Marketers

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. The cannabis market is forecast to reach a whopping $50.7

Marketing

Marketing Brand Awareness Education Audience

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. There have been discussions for several years that Google would discontinue support for cookies.

Advertising

Advertising Ad Exchange ROI Machine Learning

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

MAY 31, 2024

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The bill could have redefined the way users accept or reject cookies in the UK, enabling users to choose to accept or reject all within their browser, with those settings then applying across sites.

Media

Media Agency Audience Cookies

12 Mobile Advertising Trends You Can’t Ignore in 2023

Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. Contextual Targeting Contextual targeting refers to a strategy in mobile advertising where ads are delivered based on the context or content of a web page or app, rather than relying on user-specific data or third-party cookies.

Advertising

Advertising Audience ROI Click Through Rate

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

VideoWeek

NOVEMBER 24, 2023

The studies state all regions will be in decline by 2025, and that by 2028 global pay-tv penetration will be down almost four percentage points. Global Pay-TV Penetration to Fall in 2024 Global pay-TV penetration is set to decline in 2024 following a 60.3 percent peak in Q4 2023, according to research from Ampere Analysis.

Audience

Audience Video Ads Media Agency

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

Google Begins Blocking Third-Party Cookies for One Percent of Traffic Google has begun blocking third-party cookies for one percent of traffic on its Google Chrome web browser, as it kicks off the long awaited (and delayed) process of sunsetting the tracking tool. For those users, third-party cookies will now be blocked by default.

Media

Media Cookies Entertainment Agency

The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

JUNE 9, 2023

Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. While such a change would give PSBs’ ad revenues a boost, COBA says it would result in a decline in PSB news output, while also harming smaller broadcasters. Read more on VideoWeek.

Agency

Agency Media Ad Tech eCommerce

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

Agency

Agency Media Audience Cookies

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

VideoWeek

MARCH 3, 2023

RTB House found that the scale of users testing the Privacy Sandbox proposal has increased from its initial tests in October, but remains low compared to cookie-based ad buying. “On SVOD Revenues to Reach $124 Billion by 2028 Global SVOD revenues will reach $124 billion by 2028, according to Digital TV Research, up from $99 billion in 2022.

Advertising

Advertising Marketing Retail Ad Tech

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. percent last year, up from 7.3

Viewability

Viewability Non-Profit Agency Ad Tech

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

SEPTEMBER 22, 2023

It is crucial for us to legitimise the performance of our media by investigating new deterministic measures by reconciling conversion and exposure data in the post-cookie era,” said Sylvia Tassan Toffola, General Director at TF1 PUB. The commercial broadcaster takes the rights from Channel 4 whose contract expires in 2024.

Media

Media Agency Advertising Machine Learning

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing

Marketing Retail Ad Targeting Conversion

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

MAY 24, 2024

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

Media

Media Retail Ad Server Ad Inventory

From TikTok Troubles to AI Scraping: UK Publishers Spell Out Their Biggest Gripes

VideoWeek

NOVEMBER 26, 2024

The tech giant’s decision to not completely remove third-party cookies from Chrome means the future importance of the Privacy Sandbox is unclear. “Our modelling shows that our revenue per thousand impressions (cpm) on our Google Chrome traffic is 31 percent lower with Privacy Sandbox in place of cookies,” DMG Media said.

CPM

CPM Cookies Media Fashion

The WIR: TikTok’s Ad Revenues Continue to Rise, Netflix Has Plans for TV Gaming, and Major Brands Sign Up for ITV’s Retail Media Offering

VideoWeek

APRIL 6, 2023

the identity solution designed as a replacement for the third-party cookie. The Week in TV BBC to Cut 1,000 Hours of Programming The BBC will cut 1,000 hours of programming, the broadcaster revealed, in attempts to save £400 million by 2028. identifiers within their own tech stack.

Retail

Retail Media Ad Tech Agency

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches. The Week in Tech. Ad of the Week.

Ad Tech

Ad Tech Agency Media Cookies

The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The business aims to double viewing of online programmes and triple their revenues by 2028. Read more on VideoWeek. Read more on VideoWeek.

Cookies

Cookies Non-Profit GDPR Ad Tech

AdTech Trends

The customer data platform market

Online Video Industry Trends for 2024 – What to Expect?

Trending Sources

Media Complexity in the Marketing Landscape

2024 Trends for Cannabis Marketers

The Future of Programmatic Advertising: Key Trends Shaping the Industry

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

12 Mobile Advertising Trends You Can’t Ignore in 2023

The WIR: CFlight Set to Add Traded Audiences, CTV Publishers are Still Light on Programmatic Sales, and German PSBs See a Streaming Drop

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

The WIR: BuzzFeed News Shuts Down, Index Exchange Pledges its Commitment to DSP Relationships, Publicis and Omnicom Post Strong Q1

The WIR: FAST to Make Up 20 Percent of UK AVOD Market, Apple TV+ Makes Key CTV Advertising Hire, ITV Sees Further Linear Declines

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

Digiday+ Research: How marketers are using AI to target ads, recommend products and provide customer service

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

From TikTok Troubles to AI Scraping: UK Publishers Spell Out Their Biggest Gripes

The WIR: TikTok’s Ad Revenues Continue to Rise, Netflix Has Plans for TV Gaming, and Major Brands Sign Up for ITV’s Retail Media Offering

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

The WIR: M6 Unveils its New Streaming Service, Google Launches an MMM Tool, and IAB’s TCF Dealt a Blow by Court Ruling

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