Remove 2028 Remove Cookies Remove Demand Side Platform
article thumbnail

The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The bill could have redefined the way users accept or reject cookies in the UK, enabling users to choose to accept or reject all within their browser, with those settings then applying across sites.

Media 52
article thumbnail

The WIR: YouTube Primetime Channels Lands in Germany, Viant Considers MediaMath Merger, and ANA says Agencies Must Ask Brands Permission to Use AI

VideoWeek

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

Agency 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. percent last year, up from 7.3

article thumbnail

The WIR: ITV Lays Off 200 Staff, UK Passes Key Media Bills, and WPP Signs AI Deal with Anthropic

VideoWeek

Amazon Releases Ad Measurement Product for Publishers to Compare Alternative IDs Amazon has unveiled a new ad measurement product to help publishers prepare for cookie deprecation, Ad Age reported on Monday. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

Media 52
article thumbnail

The WIR: BuzzFeed Launches its Own Social Platform, The Trade Desk and AppLovin Post Contrasting Q4s, and M6 Sees Strong Streaming Growth

VideoWeek

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. percent in 2023.

Ad Tech 52
article thumbnail

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. The deal also includes exclusive free-to-air rights to 25 UEFA Euro 2028 matches. The Week in Tech. Ad of the Week.

Ad Tech 52