Single Grain

JUNE 20, 2023

billion by 2028, exhibiting a CAGR of 21% from 2021 to 2028. Contextual Targeting Contextual targeting refers to a strategy in mobile advertising where ads are delivered based on the context or content of a web page or app, rather than relying on user-specific data or third-party cookies.

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

MARCH 3, 2023

The FTT found that legitimate interests can be a lawful basis for processing personal data for direct marketing purposes, but Experian was in breach of GDPR for failure to notify a subset of its data subjects. The ICO issued Experian an enforcement notice in 2020, over the credit reporting company’s use of personal data in direct marketing.

Advertising 52

Advertising Marketing Retail Ad Tech 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

SEPTEMBER 22, 2023

TF1 said advertisers will be able to match their first-party data to the TF1/MYTF1 user base, activate campaigns without sharing their data, and measure the impact in compliance with GDPR. “It ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers.

Media 52

Media Agency Advertising Machine Learning 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR).

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The business aims to double viewing of online programmes and triple their revenues by 2028.

Cookies 52

Cookies Non-Profit GDPR Ad Tech 52