Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 105

Advertising Retail Cookies Video Ads 105

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. from 2021 to 2028. Wait…there are that many categories, tools, and companies just for audio advertising?!” Solving Media Complexity Through Automation.

Media 97

Media Marketing Healthcare Manufacturing 97

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. At the same time, while there are many restrictions when it comes to advertising cannabis online, DOOH comes with fewer restrictions, so advertisers can get many more impressions from a wider audience.

Marketing 80

Marketing Brand Awareness Education Audience 80

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. There have been discussions for several years that Google would discontinue support for cookies.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MAY 31, 2024

“The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.” billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 SVOD subscriptions are also expected to rise at a CAGR of 5.2

Media 52

Media Agency Audience Cookies 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. percent last year, up from 7.3

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

JUNE 9, 2023

The system deploys deep learning algorithms to score every ad impression based on relevance to the advertiser, and help traders make bids at the optimal level. Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. Read more on VideoWeek.

Agency 52

Agency Media Ad Tech eCommerce 52