2028 Cookies Marketing 
Basis
JANUARY 2, 2025
Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. additional use of premium and curated inventory , and media mix modeling for measurement.
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91
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Basis
OCTOBER 17, 2022
As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. They wouldn’t be remiss in asking, given that more than half of marketers say they want to quit their jobs. Marketers use an average of nine different platforms to run a typical campaign.
Basis
DECEMBER 1, 2023
The cannabis market is forecast to reach a whopping $50.7 billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. As such, it’s extra important for cannabis marketers to drive education of their brands and generate interest in their products. Hungry for more 2024 trends?
Brid.tv
DECEMBER 6, 2023
After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Post-Cookie Era Starts! Google’s third-party cookie phase-out is finally scheduled to start at the beginning of 2024. Yet, that’s just the beginning.
Smart-Hub
APRIL 29, 2024
Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Therefore, keeping an eye on trends is becoming even more important. Secondly, never add sensitive data to prompts.
VideoWeek
MAY 24, 2024
UK Passes Key Bills to Regulate Tech and Protect Broadcasters The UK Parliament has quickly passed two key pieces of legislation, the Media Bill and the Digital Markets, Competition, and Consumers Bill which seek to rein in big tech companies, offer stronger protections for tech companies, and bring streaming services under Ofcom regulation.
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