Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Yet, challenges persist. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 83

Advertising Retail Cookies Video Ads 83

Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. There have been discussions for several years that Google would discontinue support for cookies. Many users install ad blockers because it increases the page load speed.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JUNE 20, 2023

In fact, mobile game consumer spending has reached an astounding $116 billion , demonstrating the massive potential of mobile gaming as a marketing channel for businesses: Mobile streaming is also becoming increasingly popular, with the global video streaming market expected to reach $223.98

Advertising 52

Advertising Audience ROI Click Through Rate 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

APRIL 6, 2023

the identity solution designed as a replacement for the third-party cookie. The Week in TV BBC to Cut 1,000 Hours of Programming The BBC will cut 1,000 hours of programming, the broadcaster revealed, in attempts to save £400 million by 2028. identifiers within their own tech stack.

Retail 52

Retail Media Ad Tech Agency 52