2028, CPA and CPC - AdTech Trends

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Ad Fraud Guide: What it is, How it Works, And Main Types

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective.

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

JUNE 5, 2023

billion by 2028. LitCommerce ) CPA on search is $48.96, and $75.51 WebFX ) The average CPC for Google search ads is $1-$2. WebFX ) The average Google CPC is $1.16. billion by 2028. LitCommerce ) CPA on search is $48.96, and $75.51 WebFX ) The average CPC for Google search ads is $1-$2. Forbes ) 20.8%

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Advertising Finance CPC Brand Awareness

Ad Fraud Guide: What it is, How it Works, And Main Types

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

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