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Billion by 2028. Google ) When compared to standard display advertising, marketers who use smart display campaigns see a 20% increase in conversions at the same CPA. Google ) For display adverts, the standard CPA is $76. billion USD. Techjury ) U.S. digital ad spending is expected to reach over $390 billion by 2027.
Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Higher CPAs & CPCs – Fake interactions drive up the cost per acquisition (CPA) and cost per click (CPC), making campaigns less effective.
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