Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. Supporting platforms such as Ad Exchanges and Supply Side Platforms are also used within the process. How does Real Time Bidding work?

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

VideoWeek

MAY 31, 2024

“The acquisition brings us a talented team with complementary skills, capabilities and experience, and an impressive portfolio of global clients.” billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 SVOD subscriptions are also expected to rise at a CAGR of 5.2

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Media Agency Audience Cookies 52

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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Agency Media Ad Tech eCommerce 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

FEBRUARY 14, 2025

It still saw significant growth, with revenues up 22 percent year-on-year, but demand-side platform’s revenues fell short of its target for the first time in 33 quarters. million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. percent in 2023.

Ad Tech 52

Ad Tech Media Agency Advertising 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028.

Marketing 52

Marketing Ad Tech ROI Retail 52