Monetize More

MARCH 2, 2023

As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

VideoWeek

JUNE 9, 2023

“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.

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VideoWeek

MAY 24, 2024

billion in AI and machine learning for the rest of 2024. UK CTV Spend to Double by 2028 UK advertisers are expected to almost double their investment in CTV over the next four years, according to IAB UK. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube.

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