2028 Demand Side Platform Marketing 
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MARCH 2, 2023
As demonstrated, in the process of ad inventory being bought and sold on a per-impression basis, Ad Exchanges act as the platform where publishers and advertisers come together to trade digital ad inventory This marketplace (Ad Exchange) uses DSPs (Demand side platforms) to assess the ad inventory available to the advertisers.
AdvertiseMint
OCTOBER 30, 2023
Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. Facts about Self Serve DSP The global self-serve DSP market is expected to grow from USD 4.3
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VideoWeek
MAY 24, 2024
UK Passes Key Bills to Regulate Tech and Protect Broadcasters The UK Parliament has quickly passed two key pieces of legislation, the Media Bill and the Digital Markets, Competition, and Consumers Bill which seek to rein in big tech companies, offer stronger protections for tech companies, and bring streaming services under Ofcom regulation.
VideoWeek
MAY 31, 2024
PwC Sells its Media Advisory Business to MediaSense MediaSense, a specialist media advisory firm founded in 2009, this week announced it has entered into an agreement to acquire PwC UK’s Marketing and Media Owner team, its first major acquisition since private equity business Apiary Capital took a majority stake in MediaSense back in 2021.
VideoWeek
MAY 26, 2023
In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. Read more on VideoWeek.
VideoWeek
JULY 29, 2022
Ad Industry Facing “Worst Ever Talent Crisis” The advertising and marketing industries are potentially facing their “worst ever talent crisis” according to new research from the World Federation of Advertisers (WFA) and MediaSense. The company uses AI to measure the impact of its clients’ marketing campaigns.
VideoWeek
JUNE 9, 2023
“With YouTube Primetime Channels, we offer our users the opportunity to experience subscription-based premium TV and movie content, both linear and on-demand, from a variety of well-known partners directly in one place, where they are often searched for and discovered,” said Andreas Briese, Country Director of YouTube Deutschland.
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