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The WIR: Denstu Forecasts TV Growth, OpenAI Pens Three Major Publisher Deals, and MediaSense Buys PwC’s Media Advisory Arm

VideoWeek

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 SVOD subscriptions are also expected to rise at a CAGR of 5.2 percent, with Disney+ Hotstar capturing the largest share of the Indian market.

Media 52
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The WIR: Enders Predicts Big Slide in UK Broadcaster Viewing, ITV Offers Free Outcome Measurement, and ProSieben Reignites Interest in Sky Deutschland

VideoWeek

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”