illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Businesses must comply with regulations like GDPR or CCPA to ensure theyre protecting customers data.

Retail 95

Retail GDPR ROI Marketing 95

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 112

Non-Profit GDPR MarTech Conversion 112

VideoWeek

MARCH 3, 2023

In this week’s Week in Review: FAST is forecast to account for 20 percent of the UK AVOD market, Apple TV+’s new hire suggests further moves in CTV advertising, and ITV linear sales take another hit. billion premium AVOD market, as FAST channel revenue in the UK quadruples over the next four years.

Advertising 52

Advertising Marketing Retail Ad Tech 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JUNE 20, 2023

In this post, we’ll explore the latest trends, such as voice search optimization, visual search growth and augmented reality shopping, that are shaping the future of mobile marketing. Work With Us The Power of Mobile Marketing With 5.48 Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

SEPTEMBER 22, 2023

He admitted the aim was to meet quarterly revenue targets, in order to avoid negative market response. “We The fine was imposed in 2017 for market abuse related to Google’s shopping services. Through the exchange of ideas, the media firm aims to strengthen its content, marketing and discovery offerings. Google Fights €2.42

Media 52

Media Agency Advertising Machine Learning 52