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Taboola HeaderBidding originally deployed in April 2022. Taboola HeaderBidding has scaled to more than 50 publishers, benefiting from Taboola’s unique offering in the space. Publishers benefit from Taboola HeaderBidding by driving significantly more monetization with their existing display ad units.
Advanced techniques and tools such as frequency capping and bid forecasting can further increase the efficiency of each campaign by allowing advertisers to test, control, evaluate, and even predict certain campaign variables. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.
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