Basis
OCTOBER 11, 2024
This number will continue to inch up in the years ahead, reaching 165 million users in 2028. Experts believe that by 2028, that number could surpass $25.5 That’s more than 14 million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2028. million in 2028.
Basis
JANUARY 2, 2025
Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. They also help mitigate the risks of wasting ad spend on low-quality sites, which has become a growing concern.
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MNTN
DECEMBER 15, 2022
While Google rushed to sort out their tech difficulties, a new source for impressions debuted as Disney+ officially unveiled their ad-supported tier. Google Ad Manager Goes Dark, Leading to Loss of Impressions During Key Holiday Period. Last week, Google Ad Manager experienced a three-hour outage. on CTV ad spending in 2023.
Monetize More
MARCH 2, 2023
Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?
Martech
MAY 24, 2022
As consumers access more advanced technology, old marketing strategies fail to impress them. billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. If there ever were a golden word in marketing, it’d be evolution. Two innovations marketers should stay abreast of are augmented and virtual reality devices.
Martech
JUNE 26, 2024
The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. ” Advanced bots are now not only able to create impressions and clicks, but even make orders or fill in forms.
Basis
OCTOBER 17, 2022
As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. from 2021 to 2028. Wait…there are that many categories, tools, and companies just for audio advertising?!”
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