Monetize More

MARCH 2, 2023

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. ” Advanced bots are now not only able to create impressions and clicks, but even make orders or fill in forms. That changes the ROI calculation on the ads.

Machine Learning 111

Machine Learning Impressions Ad Exchange MarTech 111

Single Grain

JUNE 13, 2023

Billion by 2028. Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. billion USD. Techjury ) U.S. billion by 2025.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Automatad Inc.

APRIL 25, 2024

The advertisers generate high ROI with leads, conversions, and sales from these video ads. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. billion in 2028. Also, 92% of marketers, according to Wyzowal , said that video ads give them high ROI.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JANUARY 16, 2023

88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. 63% of marketers say that engagement is the most crucial video metric they track, with traffic, conversion rate, watch time, impressions, and clickthrough rate almost being tied for second place. billion by 2028. ( Zupo ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

AUGUST 3, 2021

If you are making a 15-second video, make it humorous because funny videos leave a lasting impression in viewers' minds, and they are more likely to remember your brand. Ads hook viewers and offer impressive viewing experience. ?? Video streaming will reach more than $223 billion by 2028. Show your brand's unique personality.

Advertising 59

Advertising Video Ads Audience Impressions 59