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Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

Real Time Bidding is an auction setting where ad impressions are sold and bought, and transactions occur within seconds. RTB auctions put the focus on impression-based bidding, whereas static auctions tend to group impressions, only allowing advertisers to bid on them in package deals. How does Real Time Bidding work?

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Advertisers pay for fake impressions, clicks, and conversions, while fraudsters pocket the money without delivering real engagement. A clear example is the BADBOX 2.0