article thumbnail

The customer data platform market

Martech

Meanwhile, the boom in artificial intelligence and machine learning is driving vendors to enhance the capabilities of these platforms in a number of ways, making the value proposition even more attractive. billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13

article thumbnail

Exploring the Growing AR Market

Martech Series

The AR Market will be valued at more than $340 billion by 2028 , as disclosed by Techjury, while its current market value is $3.5 The Augmented Reality market revenue will touch $340 billion by 2028. Technological advancements and progress in machine learning that are being made continuously are expanding its horizons further.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Analytics: Past and Future

Martech Series

By 2028, the market at large is expected to be worth $550 billion. It’s only been improved since then, in 2016 having machine learning implemented for real time analyzing, for example. The data analytics market is slowly becoming one of the major players within the tech industry.

article thumbnail

The never-ending war against ad fraud

Martech

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

article thumbnail

What is CRM and how does it support marketing?

Martech

billion by 2028, according to Grand View Research, Inc. billion by 2028. They’ve also incorporated features that rely on machine learning and artificial intelligence for functions such as lead scoring, in addition to investing in the user interface and scalability. that year and is expected to grow to $128.97

article thumbnail

Real Time Bidding (RTB) Explained – Programmatic Buying, Platforms, Ads & Networks Guide For 2023

Monetize More

According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028. Artificial Intelligence (AI) and Machine Learning (ML) in RTB are also expected to improve ad targeting, leading to higher conversion rates and ROI for advertisers.

article thumbnail

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.