Remove 2028 Remove Machine Learning Remove Retargeting
article thumbnail

2025 Programmatic Advertising Trends to Know

Basis

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. additional use of premium and curated inventory , and media mix modeling for measurement.

article thumbnail

The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

Using machine learning (ML) technology to identify on-screen product placement, logo appearances and integrated advertising in real time, Diruptel can offer advertisers insights into the value of their investments across platforms. Samba TV Acquires AI Specialist Disruptel. ITV and BBC Win Euro 2024/28 Rights.

Media 52
article thumbnail

Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Wasted retargeting efforts – Fraudulent clicks can cause brands to retarget bots instead of real potential customers, further draining budgets.