Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. That changes the ROI calculation on the ads. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Machine Learning 122

Machine Learning Impressions Ad Exchange MarTech 122

Monetize More

MARCH 2, 2023

Better performing and 10X ROI campaigns: Advertisers can view and manage their campaigns in real-time through one dashboard and adjust bids and targeting as needed, thus staying on top of results and improving performance. According to recent studies, the RTB industry is projected to reach a market value of over $50 billion by 2028.

Ad network 98

Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JUNE 5, 2023

billion by 2028. User Guiding ) Learn More: * 20 Benefits of Advertising via Online Channels * AI for Marketing: Best Examples of How AI Helps in Advertising * Demystifying Google Paid Ads: A Beginner’s Guide for Online Advertising PPC Statistics Search Internet advertising is the most profitable digital advertising format.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

JUNE 9, 2023

However widely-used programmatic tools use machine learning to inform media buying strategies. Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. Read more on VideoWeek. Central and Eastern European FAST Revenues to Reach €39.3

Agency 52

Agency Media Ad Tech eCommerce 52

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. You have the financial benefits of becoming more efficient and targeted and having a greater ROI on any type of immediate spend,” Jensen said. Additionally, the market value of AI in worldwide marketing is expected to reach more than $107.5

Marketing 69

Marketing Retail Ad Targeting Conversion 69