Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. billion in 2028. Dig deeper: Does your company need a CDP? billion in 2023 to $7.91

Machine Learning 112

Machine Learning Marketing Healthcare eCommerce 112

AdExchanger

AUGUST 15, 2024

Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In 2023, social commerce generated an estimated $571 billion globally.

Marketing 114

Marketing eCommerce Retail Media 114

illumin

JANUARY 23, 2025

In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. trillion USD of global retail sales will still occur offline in 2028. Forrester predicts that $28.7 Lets break down the concept, how it works, and why its important.

Retail 95

Retail GDPR ROI Marketing 95

Martech

MAY 24, 2022

If there ever were a golden word in marketing, it’d be evolution. As consumers access more advanced technology, old marketing strategies fail to impress them. This is why modern marketers need to adapt to the constantly changing media and technology landscape to appeal to customers. As of 2021, AR’s market size was $6.12

AutoMobile 137

AutoMobile Marketing Healthcare Manufacturing 137

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A The world wants its information and entertainment on demand and marketers continue to innovate and personalize content to seamlessly be a part of that. billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% Retail media networks.

Retail 112

Retail Entertainment MarTech Media 112

Basis

OCTOBER 18, 2024

After years of economic uncertainty and inflation, the market is beginning to show signs of stability. This is good news for retail marketers, as it could allow consumers to adapt to current prices and regain confidence in their purchasing decisions, encouraging them to spend more freely in the months ahead.

Retail 97

Retail Marketing Shipping Mobile Ads 97

Martech Series

OCTOBER 17, 2022

The CDN market is expected to reach $29.97 billion by 2028, registering market expansion at a CAGR of 12.6%, says Frost & Sullivan. With a surge in demand for content and heightened expectations for performance, the CDN market is expected to reach $29.97 billion by 2028 from $13.07

Marketing 81

Marketing Conversion Rate MarTech Conversion 81

Martech Series

JUNE 30, 2022

The AR Market will be valued at more than $340 billion by 2028 , as disclosed by Techjury, while its current market value is $3.5 This great marketing strategy enhanced Cadbury’s connection with its customers and expanded the social media reach via the #cadvent Instagram movement. Brands That Use Augmented Reality.

Marketing 85

Marketing Machine Learning eCommerce MarTech 85

Martech Series

JANUARY 11, 2023

The customer experience management market was estimated at USD 8.96 billion during the forecast period (2022 – 2028). As a result, the customer experience management market will likely expand substantially in the coming years. As per market study, 59% of U.S. billion in 2021. to reach USD 38.03 Additionally, U.S.

Marketing 99

Marketing Retail MarTech eCommerce 99

Basis

OCTOBER 11, 2024

But what consumer listening habits can marketers tap into to drive performance? The Digital Audio Advertising Market Is Building Momentum A perfect storm of circumstance and opportunity is propelling digital audio into the marketing spotlight. Experts believe that by 2028, that number could surpass $25.5 Hint: very.)

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

Martech

FEBRUARY 8, 2023

As a marketer, one of your primary goals is to not only attract new customers but retain the ones you already have and entice them to buy from your business again and again. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Table of contents What is loyalty marketing?

Marketing 104

Marketing Retail Shipping MarTech 104

Digiday

SEPTEMBER 17, 2024

Mobile app marketing is growing exponentially, with $500 billion in revenue anticipated by 2028 , according to Statista. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. In 2023, 16 billion hours were spent using mobile apps — up by almost 25% compared to 2022.

Advertising 92

Advertising Agency Media Marketing 92

Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. Social Search Social search is rapidly growing, especially among Gen Z and millennials.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech Series

OCTOBER 25, 2022

Automates data security and privacy protection for developers to address market forecast to reach $17 billion in annual spend by 2028. Marketing Technology News: MarTech Interview with Laura Ritchey, EVP and COO at Radial. $17 17 Billion Data Security Market by 2028. Billion in 2020 and is projected to reach $17.12

Healthcare 84

Healthcare eCommerce Finance MarTech 84

Martech

MARCH 24, 2022

Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 billion in 2028. Global metaverse market size was $47.69 billion in 2028. NPD ) Market capitalization of the metaverse, Facebook and gaming worldwide as of October 2021: $14.8 Processing.Please wait.

MarTech 122

MarTech Marketing Media 122

Basis

OCTOBER 17, 2022

As a marketing professional, one way to impress a friend who doesn’t work in the space might be to have them look at any current LUMAscape. They wouldn’t be remiss in asking, given that more than half of marketers say they want to quit their jobs. Marketers use an average of nine different platforms to run a typical campaign.

Media 97

Media Marketing Healthcare Manufacturing 97

Digiday

MAY 23, 2024

Jenny Haggard, global thought leadership lead, Spotify Advertising The prevailing sentiment in marketing is the shorter the content, the better. Ad spend is catching up with this cultural behavior: In 2024, podcasts will surpass $2 billion in ad revenue for the first time, and by 2028, that number will top $3 billion.

Advertising 84

Advertising Media Marketing 84

Martech

JANUARY 25, 2022

And because 91% of businesses with more than 11 employees use a CRM, marketers would be wise to learn about all they have to offer. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. How a CRM platform helps sales and marketing teams collaborate effectively. of the market share.

Marketing 98

Marketing Communications Healthcare Finance 98

Basis

DECEMBER 1, 2023

The cannabis market is forecast to reach a whopping $50.7 billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. As such, it’s extra important for cannabis marketers to drive education of their brands and generate interest in their products. Hungry for more 2024 trends?

Marketing 80

Marketing Brand Awareness Education Audience 80

Martech Series

JUNE 3, 2022

Here are some of the facts about DXPs that you need to know: The digital experience platform market is projected to grow to $13.9 billion, the value digital experience platforms market is expected to expand at a compound annual growth rate of 12.3% from 2021 to 2028. This presents a huge opportunity for market growth.

Marketing 85

Marketing MarTech Communications Conversion 85

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Non-Profit 107

Non-Profit GDPR MarTech Conversion 107

Digiday

JANUARY 1, 2024

By 2028, we expect retail media revenue to exceed that of linear TV and CTV combined.” Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. “Although the U.S. and China are still expected to represent 77.6% in Mexico, and 22% in France. “By Continue reading this article on digiday.com.

Retail 90

Retail Agency Media Marketing 90

Martech Series

AUGUST 5, 2022

Global influencer market was valued at USD 13.3 billion by 2028, at a CAGR of 35.12% over the forecast period (2022–2028). In recent years, influencer market has become increasingly popular as a means of reaching consumers. There are many benefits to using influencers in marketing campaigns.

Marketing 81

Marketing Audience Media Entertainment 81

Martech Series

JANUARY 3, 2023

Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. According to ResearchandMarkets Philippines NFT Market Intelligence Report 2022, the NFT industry in Philippines is expected to grow steadily at a 32.6% CAGR during 2022-2028 reaching $12.5B+ by 2028.

Entertainment 92

Entertainment MarTech Marketing Audience 92

Digiday

AUGUST 28, 2024

media ad spend in 2028, according to eMarketer. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Retail media networks are seemingly big business. The ad industry’s latest shiny object is expected to account for almost a quarter of all U.S. Continue reading this article on digiday.com.

Retail 71

Retail Agency Media Marketing 71

VideoWeek

DECEMBER 7, 2022

Should the BBC be transformed to have “a clear, market leading role in the digital age”? Davie said that the UK has four fundamental choices to make. Should the UK own “a move to an internet future” with greater urgency? Should the UK invest in the BBC brand as a global leader?

Education 119

Education Audience Media Marketing 119

Martech Series

AUGUST 12, 2022

The data analytics market is slowly becoming one of the major players within the tech industry. By 2028, the market at large is expected to be worth $550 billion. Marketing Technology News: Thirdverse Hires Former DeNA CEO to Lead Web3 Strategy. As the internet grew though, log analysis only got harder and more complex.

Machine Learning 92

Machine Learning MarTech Marketing Advertising 92

VideoWeek

NOVEMBER 1, 2023

Against this backdrop, Omdia forecasts the FAST market to surpass $500 million in UK revenues by 2028. As an early pioneer of FAST globally, we’ve seen incredible growth and excitement for Pluto TV in markets around the world,” said Olivier Jollet, EVP and General Manager Pluto TV, Paramount International Markets.

Audience 104

Audience Marketing Advertising Media 104

Martech Series

JULY 13, 2022

Solution Partner Allows Marketers to Work With Podcast, Audio Influencers Seamlessly. The audio and podcasting industry is growing quickly, accelerated by the pandemic, and it projects to be a $95 billion industry by 2028, according to Grand View Research. IZEA Worldwide, Inc., IZEA Worldwide, Inc.,

MarTech 79

MarTech Communications Media Marketing 79

MNTN

DECEMBER 14, 2023

Compound Annual Growth Rate (CAGR) for CTV through 2028. A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023, hitting $29.2 And that growth is forecasted to continue, with an expected 9.5% CAGR by that point.

Entertainment 98

Entertainment MarTech Advertising Marketing 98

Martech Series

JUNE 8, 2022

Former chief evangelist for Mendix takes marketing helm at pivotal time for enterprise digital transformation. Mendix, a Siemens business and the global leader in modern enterprise application development, announced that low-code veteran Nick Ford has been promoted to chief marketing officer at Mendix.

Marketing 70

Marketing MarTech 70

Digiday

JUNE 12, 2023

of total revenue by 2028. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. While noting that retail media is expected to grow just under 10% globally in 2023 to hit $125.7 billion, Scott-Dawkins predicted that it will account for 15.4% Continue reading this article on digiday.com.

Retail 69

Retail Media Advertising Marketing 69

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.

MarTech 108

MarTech Audience Media Marketing 108

VideoWeek

MARCH 25, 2024

Economic optimism Looking at the broader US ad market, the report forecasts 5.6 So as those ad-intense competitors take market share from physical or traditional businesses, the ad market grows as a result. percent total growth (ex-political) in 2024. percent and Q1 growth of 7 percent. .” percent in 2023).

Manufacturing 72

Manufacturing Retail eCommerce Ad Inventory 72

Martech Series

SEPTEMBER 30, 2022

Marketing Technology News: MarTech Interview With Jorge Poyatos, Co-founder at Seedtag. Nextech AR believes all these personalization tools combined will provide consumers with a shopping experience that has never been seen in the market before. billion by 2028 from $3.33 from 2021 to 2028. a) and 5.7(1)(a)

MarTech 73

MarTech Marketing Retail 73

Martech Series

JUNE 23, 2022

Mentimeter will use the funds to execute its growth strategy and support its expansion into new geographic markets including the United States, and expand investments into product development, enterprise sales and marketing. The global online presentation software market is valued at US$ 873.54 Mn by 2028.

Audience 81

Audience Education MarTech Communications 81

Martech

FEBRUARY 15, 2022

Marketing technology vendors are moving toward “composability,” which offers marketers the freedom of choice they want by selecting best-of-need products that best suit their marketing organization and business needs. Legacy CMS vendors returned to the drawing board while innovative new players entered the market.

MarTech 101

MarTech Marketing ROI Advertising 101