Smart-Hub

APRIL 29, 2024

Of course, we follow all programmatic ad industry trends, analyze them to identify the promising ones, and implement them in our products. If you are ready to create ad network or ad exchange, contact SmartHub team to start. Therefore, keeping an eye on trends is becoming even more important.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

AUGUST 3, 2021

.” Now that you have a better idea what streaming TV ads are and the benefits of Hulu as a streaming TV ad platform, let's discuss the different ad options that Hulu offers. Types of Ads That You Can Run on Hulu. Hulu offers different types of ad choices to target viewers in a relevant manner.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. But the drop is also anticipated among over-65s, falling from 93 percent to 82 percent.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

JUNE 20, 2023

In this post, we’ll explore the latest trends, such as voice search optimization, visual search growth and augmented reality shopping, that are shaping the future of mobile marketing. Work With Us The Power of Mobile Marketing With 5.48 Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

AdvertiseMint

OCTOBER 30, 2023

Facts about Self Serve DSP The global self-serve DSP market is expected to grow from USD 4.3 billion by 2028. from 2023 to 2028. Greater Control: A self-serve advertising platform allows advertisers to control every aspect of their ad campaigns, from targeting to bid management. billion in 2023 to USD 11.4

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

Single Grain

JUNE 5, 2023

Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts. Read on VideoWeek. percent YoY fall in advertising revenues.

Audience 52

Audience Video Ads Media Agency 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

DECEMBER 20, 2024

Top Stories Canal+ Makes “Tepid” Stock Market Debut Canal+ debuted on the London Stock Exchange on Monday to “a tepid first day of trading”, according to Bloomberg , following the French pay-TV company’s split from parent company Vivendi.

Marketing 52

Marketing Ad Tech Media Agency 52

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. While its share of overall ad spending may stay the same, fraud tactics are becoming more advanced. What Are the Effects of Ad Fraud?

Clickbait 52

Clickbait Impressions Retargeting Conversion 52

VideoWeek

NOVEMBER 25, 2022

In this week’s Week in Review: Omdia predicts video ad spend will overtake social in 2025, Lightbox completes its seed funding round, and police raid Dentsu’s offices. Video Ad Spend to Overtake Search by 2025, Finds Omdia. Online video is the fastest-growing segment in digital advertising, according to Omdia.

Video Ads 52

Video Ads Ad Tech Media Agency 52

VideoWeek

APRIL 6, 2023

According to software group Capterra, 75 percent of US marketers are planning to increase spending on TikTok over the next 12 months. Rather than being spooked by the prospect of a potential ban, we’ve actually seen brands ramping up their investment in TikTok,” said Edward East, chief executive of social marketing agency Billion Dollar Boy.

Retail 52

Retail Media Ad Tech Agency 52

VideoWeek

MARCH 7, 2025

In this week’s Week in Review: ITV shares rise after strong results, WPP announces a new AI investment, and IAB sees major changes coming in the digital ad market. The trade group’s new ‘Futurescape’ report forecasts that total digital ad spend in the UK will reach 43.1

Media 52

Media Ad Tech Agency Non-Profit 52