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The Power of Sound: Digital Audio Advertising by the Numbers

Basis

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. This number will continue to inch up in the years ahead, reaching 165 million users in 2028.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Statista ) The American pay-per-performance value makes up 24.4% billion by 2028. Forbes ) Mobile commerce will make up 6% of this figure. Statista ) The American pay-per-performance value makes up 24.4% billion by 2028. Forbes ) Mobile commerce will make up 6% of this figure. billion internet users.

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The WIR: Netflix Moves into Live Streaming, GroupM Launches a Media Decarbonisation Coalition, and Amagi Raises Over $100 Million

VideoWeek

GroupM says non-clients are also welcome to sign up to the coalition. Extremely messed up! North America general manager Sandie Hawkins is being moved to head up TikTok Shop in the US, signalling a strategic shift towards e-commerce, which has proved lucrative for the company in China. Subs were also up 31 percent to hit 1.23

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Hulu Advertising 101: A Guide to Running Streaming TV Ads

Single Grain

Generation Stream is more trendsetting: they are more likely to be open-minded, pop-culture influenced, and politically engaged.” In fact, the only thing other than video streaming, they aren't willing to give up is their hair.” Video streaming will reach more than $223 billion by 2028.

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The WIR: Netflix’s Ad Tier “Nears Critical Scale”, IPG Launches New Core Tech Infrastructure, and Adobe Releases Gen AI Video Tools

VideoWeek

The company also provided an update on the ad-supported tier, which accounted for more than 50 percent of sign-ups during Q3. What you can do without breaking it up is make sure it’s more fair.” percent, according to the latest WFA Outlook report released this week, up from the previous forecast of 3.3 million last year.

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