Basis

JANUARY 2, 2025

Despite overall ad spending forecasts suggesting slower growth ahead , programmatic advertising remains a bright spot, with global spend reaching $595 billion in 2024 and projected to approach $779 billion in 2028. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 105

Advertising Retail Cookies Video Ads 105

Single Grain

JUNE 13, 2023

Billion by 2028. Sprout Social ) Among advertisers, retargeting advertisements are best for reaching your potential audience, as indicated by 77% of B2B and B2C marketers who incorporate them into their Facebook and Instagram ad campaigns. billion USD. Techjury ) U.S. digital ad spending is expected to reach over $390 billion by 2027.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

VideoWeek

NOVEMBER 11, 2022

ITV and the BBC have signed a new deal with UEFA to show Euro 2024 and Euro 2028, with the rights to each tournament split equally. Sources say the two parties are in discussions, though neither has given any comment. ITV and BBC Win Euro 2024/28 Rights. Publicis’ Epsilon Buys Retargetly.

Media 52

Media Retargeting Non-Profit Entertainment 52

Single Grain

JULY 14, 2023

million in 2023, and the AR advertising market will increase by more than $200 million by 2028. Work With Us Trend #7: AR and VR Augmented reality (AR) and virtual reality (VR) have been some of the most significant innovations in recent years. VR advertising is expected to reach $161.70

Advertising 52

Advertising Video Ads Fashion Audience 52

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. But by 2028, most of these disciplines will be unrecognizable or obsolete. Which GTM sub-disciplines will disappear by 2028? The time to adapt is now. The reason? What replaces it?

Education 81

Education SEO Marketing Retargeting 81

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. Wasted retargeting efforts – Fraudulent clicks can cause brands to retarget bots instead of real potential customers, further draining budgets.

Clickbait 52

Clickbait Impressions Retargeting Conversion 52