Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. The more personalized the ad is, in all aspects, the better, as personalization enables driving conversions and increasing ROI.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Single Grain

JANUARY 16, 2023

88% of video marketers are satisfied with their video marketing efforts and the ROI generated from them. from 2021 to 2028 and will reach $122.11 billion by 2028. Companies prioritizing SEO and content marketing are 13x more likely to generate a positive ROI. ( Zupo ). The Social Shepherd ). SEO Industry Stats.

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JUNE 20, 2023

Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! By understanding and leveraging these aspects, businesses can create a seamless and personalized experience for their audience, ultimately driving increased engagement and ROI. Work With Us The Power of Mobile Marketing With 5.48

Advertising 52

Advertising Audience ROI Click Through Rate 52

Martech Series

OCTOBER 31, 2022

Most recently, the companies announced an extended partnership through 2028. Ströer is the first sales house in the DACH region to use Taboola’s Header Bidding capabilities and in doing so, continues its use of a variety of Taboola offerings. “Over our long partnership, their technology has given us clear competitive advantage.

Header Bidding 52

Header Bidding Ad Inventory Native Advertising Finance 52

Single Grain

JUNE 5, 2023

billion by 2028. WebFX ) Learn More: * Tips + Tools to Create Successful International PPC Ads * Multi-Channel PPC Advertising Case Study: Boosting Your ROI * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC E-Commerce Advertising Statistics The global e-commerce market is expected to be worth $6.3 billion by 2028.

Advertising 52

Advertising Finance CPC Brand Awareness 52

AdvertiseMint

NOVEMBER 22, 2023

times more likely to outperform competitors in terms of ROI. Track ROI in key areas like search engine optimization, PPC, email outreach, and social media. trillion US dollars by 2028. According to a McKinsey survey, companies leveraging customer analytics extensively are 2.6 Double down on tactics that yield real revenue.

Non-Profit 52

Non-Profit eCommerce SEO A/B Testing 52

Digiday

JULY 28, 2022

augmented, virtual and mixed reality market worth $28 billion in 2021 and projected to reach more than $250 billion by 2028, according to Statista , publishers have a strong incentive to find a solution to that problem and to consider investing more in both technologies. What is the ROI?”. With the U.S. How much is the investment?

Entertainment 88

Entertainment Media Marketing Education 88

Single Grain

AUGUST 3, 2021

Video streaming will reach more than $223 billion by 2028. If you need help, Single Grain's Hulu Ads experts can deliver emotionally engaging, data-driven and ROI-focused premium ad experiences for you. will drop traditional television. Streaming TV helps to boost brand perception 32% more than traditional TV.

Advertising 59

Advertising Video Ads Audience Impressions 59

VideoWeek

JUNE 9, 2023

Million by 2028 Central and Eastern European free ad-supported streaming TV (FAST) revenues will reach €39.3 million by 2028, according to Omdia. They proved to be “one of the most powerful and effective levers for generating store visits,” as well as delivering 40 percent higher ROI than the average for the sector.

Agency 52

Agency Media Ad Tech eCommerce 52

Digiday

NOVEMBER 20, 2022

billion by 2028, according to Statista. You have the financial benefits of becoming more efficient and targeted and having a greater ROI on any type of immediate spend,” Jensen said. Additionally, the market value of AI in worldwide marketing is expected to reach more than $107.5

Marketing 69

Marketing Retail Conversion Ad Targeting 69

Martech

OCTOBER 18, 2024

Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. billion by 2028, businesses of all sizes are recognizing the importance of these tools. With the market expected to grow to $13.48

Marketing 63

Marketing ROI MarTech 63

VideoWeek

FEBRUARY 3, 2025

He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028. Jason Fairchild, Co-Founder and CEO of tvScientific, said the funding would be “critical” to the company’s aim for a tenfold increase in the value of the CTV ad market. Last year the company completed a $9.4

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

FEBRUARY 7, 2025

In this week’s Week in Review: Netflix weighs up a bid for F1 rights in the US, StackAdapt completes an impressive funding round, and Ralph Lauren executives discuss how ROI guides marketing investment. He notes that Statista forecasts put the current CTV market at $30 billion, expected to grow to $42 billion by 2028.

Marketing 52

Marketing Ad Tech ROI Retail 52