Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. billion in 2028. We have covered a few best practices to help you drive conversions: Find the best ad placement: Increasing ad viewability from 50 to 80% uplifts the revenue by 80%. billion in both desktop and mobile.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Single Grain

JUNE 13, 2023

Billion by 2028. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. billion USD. Techjury ) U.S. digital ad spending is expected to reach over $390 billion by 2027. billion by 2025.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Statista expects this type of advertising revenue to reach almost $21 billion by 2028.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

MAY 31, 2024

billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 SVOD subscriptions are also expected to rise at a CAGR of 5.2 percent, with Disney+ Hotstar capturing the largest share of the Indian market.

Media 52

Media Agency Audience Cookies 52

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

DECEMBER 20, 2024

Attention is rightly growing as a way to answer those questions, going beyond isolated metrics like viewability, to truly understand how consumers are engaging and interacting with brands ads.” and what can I do about it?, said Srishti Gupta, Chief Product Officer at IAS.

Marketing 52

Marketing Ad Tech Media Agency 52