VideoWeek

NOVEMBER 4, 2024

Projections from GroupM suggest that annual ad growth on TV, when digital extensions are included, will climb 2-4 percent between 2024 and 2029. And that shift is mirrored in ad spending trends, according to RTL, with TV spend forecast to rise over the next five years. percent in 2023.

Advertising 104

Advertising Media Audience Marketing 104

AdExchanger

OCTOBER 30, 2022

TAZO’s strategy under new ownership is to rebuild its brand on social media and its approach to media in general with a focus on sustainability, including a transition into product supply lines that are entirely regenerative by 2029, to help promote biodiversity. And that new strategy starts on TikTok.

Media 111

Media Advertising 111

VideoWeek

MARCH 4, 2025

However, by 2029 pay-TV’s share is forecast to fall to 37 percent, while SVOD’s contribution is expected to grow to 43 percent. Max’s International Roll-Out Hits ARPU at Warner Bros.

Ad Tech 52

Ad Tech Agency Audience Marketing 52

VideoWeek

JULY 16, 2024

Sport streaming business DAZN and sports network beIN Sports have agreed a late broadcasting rights deal for France’s top football league Ligue 1, worth €500 million annually until 2029. The sale, agreed shortly before the start of the new football season, averts fears that a deal wouldn’t be reached in time.

Finance 104

Finance eCommerce Marketing 104

MNTN

FEBRUARY 11, 2025

user penetration in the United States an amount that is projected to climb to three out of every four customers by 2029. Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

Martech Series

AUGUST 9, 2022

billion by 2029, at a CAGR of 13.6%. The timing for this round is ideal as industry forecasts indicate growing customer demand. FORTUNE Business Insights recently published research predicting that the data integration market will rise from $11.94 billion in 2022 to $29.16

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Brid.tv

MARCH 5, 2025

Audience Reach According to Statista , global user penetration for OTT video is expected to exceed 60% by 2029. From ad-supported VOD to paywalls, the various monetization models allow you to tailor the experience to your audience.

Audience 52

Audience Advertising Marketing 52

VideoWeek

JUNE 27, 2024

By 2029, the broadcaster aims to have 7,000 hours of content on the BVOD service, while 50 percent of all non-live content will debut on RTÉ Player. The business will also reduce salaries, with personnel expenditure falling from 51 percent of operating costs in 2024, to 45 percent in 2029.

Entertainment 64

Entertainment Audience Communications Media 64

Clearcode

SEPTEMBER 20, 2023

billion by 2029. billion by 2029. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 Top DSP Companies As said earlier, the value of the DSP market will reach $92.12

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Martech Series

OCTOBER 11, 2022

billion by 2029, at a CAGR of 25.4 Marketing Technology News: Blocore Partners With Animoca Ventures to Spur Discovery of Leading Web3 Companies. The global CDP market is projected to grow from US$1.42 billion in 2022 to U$6.94

Machine Learning 80

Machine Learning ROI MarTech Marketing 80

Martech Series

NOVEMBER 22, 2022

We are excited to back them to accelerate that growth and win in a global market predicted to reach $655 billion by 2029.” They have done a fantastic job of scaling the company organically and turning Keboola into a cult company within the data analytics and business intelligence community.

Machine Learning 91

Machine Learning Retail MarTech Finance 91

VideoWeek

JANUARY 7, 2025

billion by 2029. The data, shared with Kidscreen , suggests that kids content spending peaked in 2022, when broadcasters and streaming companies spent almost $82 billion on children’s commissions and acquisitions, but is forecast to fall to $74.7 billion this year, and $67.7

Ad Tech 52

Ad Tech Agency Media Marketing 52

Martech Series

OCTOBER 12, 2022

billion by 2029 as more organizations aim to optimize their privacy practices. Leaders like Salesforce, New Balance, Instacart, Skillshare and MyFitnessPal have chosen DataGrail as their solution to build trust with consumers while staying on the right side of an expanding list of state, national and international data privacy regulations.

GDPR 76

GDPR MarTech Information Technology Education 76

Ad Monsters

MAY 27, 2024

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. By 2026, this number will likely grow to $700 billion. Also, the share of programmatic advertising in digital spending worldwide has increased since 2020.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Beat

AUGUST 23, 2024

Once again, it seems the brand is ahead of the curve here, with US e-commerce sales of alcoholic drinks expected to grow 27 percent to almost $30 billion between 2024 and 2029.

Food 81

Food Brand Awareness Audience Video Ads 81

Basis

AUGUST 21, 2024

trillion in spending power by 2029, the time for brands and marketers to begin understanding these young consumers is, well, now. Though marketing to Generation Alpha might seem like a far-off reality (after all, wasn’t it just yesterday we started to talk about connecting with Gen Z ?), With Gen Alphas forecast to amass $5.46

Media 88

Media Brand Awareness Advertising Marketing 88

Basis

FEBRUARY 22, 2023

That high school-aged population is significantly smaller than it has been historically—with the number of 18-year-olds expected to decrease by 15% from 2025 through 2029—hence the looming drop-off, or “cliff,” which experts predict will take hold in 2025. The problem?

Education 52

Education Marketing Audience Machine Learning 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Combine search and social ads to reach your audience at different touchpoints and maximize results.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Combine search and social ads to reach your audience at different touchpoints and maximize results.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

DOOH: The Future of Outdoor Ads Out-of-home (OOH) advertising is growing fast, with global spending expected to hit $68 billion by 2029. Combine search and social ads to reach your audience at different touchpoints and maximize results.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

MNTN

FEBRUARY 11, 2025

user penetration in the United States an amount that is projected to climb to three out of every four customers by 2029. Advertising video on demand (AVOD) has quickly become one of the most popular streaming content models for both consumers and service providers. AVOD currently offers 71.7% What Is AVOD?

Advertising 52

Advertising Audience Impressions Ad Inventory 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3%

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

between 2024 and 2029 , making for a market valued at over $429 billion. Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. The OTT ad market is projected to experience a compound annual growth rate (CAGR) of 6.3%

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Smart-Hub

APRIL 29, 2024

This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3 For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year.

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

VideoWeek

OCTOBER 1, 2022

Meanwhile the broadcaster renewed its arrangement with the Scottish Professional Football League (SPFL), granting Sky Sports the broadcast rights through to 2029. The Sunday evening primetime game will also be streamed for free on the Sky Sports YouTube Channel. .

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

DECEMBER 9, 2024

percent of total TV revenue by 2029. But the transition is ahead of the curve in the US, where streaming revenues are predicted to overtake linear TV revenue in 2029. By 2029, publishers will account for just 3 percent of total ad revenue, down from 35.1 GroupM forecasts that global streaming ad revenues will represent 37.5

Retail 52

Retail Media Advertising Audience 52

Basis

DECEMBER 13, 2024

trillion in spending power by 2029. Generation Alpha: Online Habits and Media Preferences by the Numbers While the oldest members of Generation Alpha are currently only 14 years old, the demographic will outnumber baby boomers by 2025 and garner a whopping $5.46

Cookies 85

Cookies Media Advertising Agency 85

VideoWeek

JANUARY 5, 2024

In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. The new agreement will see TIM pay the sports streaming company €43-46 million each year, allowing the pay-TV company to show the games on its VOD service TimVision.

Media 52

Media Cookies Entertainment Agency 52

VideoWeek

DECEMBER 16, 2022

We’ve been close partners with STV for over 50 years, and this new partnership will extend our collaboration for another seven years, until the end of 2029,” said ITV Commercial MD Kelly Williams. “We

Media 98

Media Audience Retail Agency 98

Smart-Hub

MARCH 19, 2024

As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

VideoWeek

AUGUST 19, 2022

Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. US Broadcasters Land $7.5 Billion College Sports Deal. CBS, NBC and Fox have agreed a $7.5 billion seven-year deal to broadcast Big Ten college sports.

Media 52

Media Ad Tech Agency eCommerce 52

VideoWeek

AUGUST 25, 2023

The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023. Meanwhile SVOD revenues are projected to grow just $2 billion, hitting $55 billion in 2029.

Media 52

Media Retail GDPR Agency 52

VideoWeek

SEPTEMBER 22, 2023

Combined AVOD/SVOD Revenues to Reach $20 Billion by 2029 Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD/SVOD revenues of $20 billion by 2029, according to Digital TV Research, up from their current $6 billion. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

Media 52

Media Agency Advertising Machine Learning 52

All About Advertising Law

NOVEMBER 9, 2022

The threshold will further increase to 65% in 2024 and 75% in 2029. Under the prior rules, the Buy American Act only required that products contain 55% component parts manufactured in America in order to qualify for federal procurement.

Manufacturing 52

Manufacturing Food Advertising 52

VideoWeek

DECEMBER 1, 2023

Big Six SVOD Services to Near One Billion Subscribers by 2029 Global SVOD subscriptions will grow by 321 million to reach 1.79 billion in 2029, Digital TV Research has predicted. The forecast suggests Netflix, Amazon, Apple, Disney+, HBO and Paramount+ will have 946 million subs by 2029, up from 751 million in 2023.

Media 105

Media Entertainment Cookies Agency 105

VideoWeek

FEBRUARY 28, 2025

.” Daily Mail Launches Paywall in the US UK-based news publisher The Daily Mail this week launched a paywall in the US, where it has a significant readership, as part of a broader plan to reach one million paying subscribers globally by 2029, according to Adweek.

Media 52

Media Marketing Agency Brand Lift 52

VideoWeek

MARCH 18, 2025

billion by 2029 in Europe, driven by US streaming giants such as Netflix, while public broadcaster revenues remain flat at around27 billion. SVOD revenues are forecast to reach38.4

Ad Tech 52

Ad Tech Entertainment Media Agency 52