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Scan Creators’ History for Brand Safety: Viral Nation Updates Reputation Solution, Secure

Adweek

billion, by 2029, brands increasingly want assurances that they are investing that ad spend wisely. Brand safety first: Global social media marketing and creator agency Viral Nation detailed updates to Secure, its artificial-intelligence-powered brand reputation solution, including screening creators' public history.

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AdTech Spend to Reach $43.5 Billion Globally by 2029

Ad Tech Daily

Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5

Ad Tech 95
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Global eCommerce Market Poised to Reach $11.4 Trillion by 2029, Driven by Alternative Payment Methods

Ad Tech Daily

Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 Trillion by 2029, Driven by Alternative Payment Methods appeared first on Ad Tech Daily. trillion; up from $7 trillion in 2024.

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IAB Europe Unveils Key Commitments & Policy Principles for 2024-2029 EU Legislative Term

Exchange Wire

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem has published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term, titled, "Towards an Inclusive, Safe, and Innovative Digital Europe."

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TAZO Spills The Tea On Its TikTok Strategy

AdExchanger

TAZO’s strategy under new ownership is to rebuild its brand on social media and its approach to media in general with a focus on sustainability, including a transition into product supply lines that are entirely regenerative by 2029, to help promote biodiversity. And that new strategy starts on TikTok.

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Branding phone calls improves customer trust

Martech

billion in 2024 to over 50 billion in 2029, according to Juniper Research. Twilio’s Branded Calling, built on its Caller ID Names service, allows marketers to include a logo, business name and reason for calling. Branded calls globally are expected to grow from 1.5 More trust. consumers.

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Over Half European Viewers Visit Linear TV as First TV Destination

VideoWeek

Projections from GroupM suggest that annual ad growth on TV, when digital extensions are included, will climb 2-4 percent between 2024 and 2029. And that shift is mirrored in ad spending trends, according to RTL, with TV spend forecast to rise over the next five years. percent in 2023.