article thumbnail

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Conduct A/B Testing – A company can test two or more different ad creative options and compare the results. By 2026, this number will likely grow to $700 billion.

article thumbnail

8 OTT Advertising Strategies That Actually Work

MNTN

between 2024 and 2029 , making for a market valued at over $429 billion. Implement A/B Testing Before you pour a wealth of resources into an ad campaign, you need to ensure that your content will resonate with consumers. For example, you might test a pair of visually identical commercials but just change the background music.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

8 OTT Advertising Strategies That Actually Work

MNTN

between 2024 and 2029 , making for a market valued at over $429 billion. Implement A/B Testing Before you pour a wealth of resources into an ad campaign, you need to ensure that your content will resonate with consumers. For example, you might test a pair of visually identical commercials but just change the background music.

article thumbnail

Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. A/B testing is one more approach essential for making data-driven decisions. Not really.

ROI 64