Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying
Ad Monsters
MAY 27, 2024
Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Why Programmatic (and What’s That, Really)?
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