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In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The company wanted to attract new customers, but the conversionrates were low. The better you describe the audience, the higher the engagement and conversionrates. Audience retargeting.
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Tracking this rate is the way to understand if the ad actually brings results. Not really.
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