2029 A/B Testing Data Management Platform 
MNTN
DECEMBER 10, 2024
between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. For example, you might test a pair of visually identical commercials but just change the background music.
MNTN
DECEMBER 10, 2024
between 2024 and 2029 , making for a market valued at over $429 billion. Interactive ads work well on OTT platforms because users are already used to engaging with digital content on their smartphones, tablets, and smart TVs. For example, you might test a pair of visually identical commercials but just change the background music.
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