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In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. The numbers are $10-20 per thousand impressions for direct ads and $1-5 for programmatic ads. Data on total views, conversions, impressions, etc., An impressive example here is Lacoste.
Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.
Brands across the globe are quickly realizing the impressive value of over-the-top (OTT) advertising. between 2024 and 2029 , making for a market valued at over $429 billion. An impressive 71% of todays consumers expect you to personalize your ad content and speak directly to their interests and needs.
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. When designed properly, they can give a strong first impression. Not really.
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