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In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%. Audience retargeting. Conduct A/BTesting – A company can test two or more different ad creative options and compare the results. By 2026, this number will likely grow to $700 billion.
This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Works best for Retargeting campaigns and promoting those products that require engaging visual introduction.
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