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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

If you are ready to create ad network or ad exchange, contact SmartHub team to start. Start Your Profitable Ad Exchange Business With Us! The planned reforms will force marketers to experiment with new methods of delivering ads without compromising privacy. Build Your Profitable Ad Exchange Business With Us!

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Maximizing ROI: Analysis of Native vs Display Ads

Smart-Hub

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. Do these statistical facts mean that native ads are less effective than the display ones? Not really.

ROI 64
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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

In October, DAZN secured the rights to show all Serie A games in Italy until 2028/2029 for €700 million per year. The new agreement will see TIM pay the sports streaming company €43-46 million each year, allowing the pay-TV company to show the games on its VOD service TimVision.

Media 52
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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. US Broadcasters Land $7.5 Billion College Sports Deal. CBS, NBC and Fox have agreed a $7.5 billion seven-year deal to broadcast Big Ten college sports.

Media 52