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Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

billion by 2029. Players from various industries, such as retail, media and entertainment, telecommunication, and gaming, are deciding to build their own DSP. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. The DSP market exclusively was valued at $20.77

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

TikTok is vying to compete with Amazon, as well as other Chinese retailers such as Temu and Shein. Social Media Companies Made $11 Billion From Ads Served to Children Social media companies made billions of dollars by advertising to children in 2022, Harvard researchers have found. percent next year.

Media 52
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The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

The partnership sees the retail giant squaring off against online rival Amazon, whose Prime Video offering is bundled with its overall subscription. Lasting through the 2029-30 college sport season, the rights package includes American football, basketball and swimming. Paramount+ Bundled with Walmart Membership.

Media 52