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billion by 2029. The most common way DSPs buy available adspace on websites and apps is via real-time bidding (RTB). The RTB process is a live auction whereby DSPs bid on impressions offered by ad exchanges and supply-side platforms (SSPs). billion by 2029. The DSP market exclusively was valued at $20.77
The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell adspace. This technology can ensure your ads will be seen by the right audience in the right context. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%.
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