2029, Ad Space and Impressions

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2029

Ad Space

Impressions

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). To run and complete the buying process, DSPs are connected to: SSPs and ad exchanges to purchase ad inventory.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

Ad Monsters

MAY 27, 2024

The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%.

Advertising

Advertising A/B Testing Conversion Rate Conversion

AdTech Trends

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Smarter Advertising: How Small and Medium Businesses Can Harness the Potential of Programmatic Buying

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