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billion by 2029. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The buyers can set the advertising campaigns and programmatically bid to purchase precisely targeted videoads, display ads, in-game ads, etc.
The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell adspace. This technology can ensure your ads will be seen by the right audience in the right context. In 2020, it constituted 77.04%, in 2023 – 81.06%, and in 2029, it’s projected to reach 84.92%.
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