AdTech Spend to Reach $43.5 Billion Globally by 2029
Ad Tech Daily
SEPTEMBER 13, 2024
Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
billion by 2029. Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. billion by 2029. The DSP market exclusively was valued at $20.77
The Future of Programmatic Advertising: Key Trends Shaping the Industry
Smart-Hub
APRIL 29, 2024
For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3
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