Ad Tech Daily

SEPTEMBER 13, 2024

Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5

Ad Tech 105

Ad Tech Marketing Advertising Ad Targeting 105

Clearcode

SEPTEMBER 20, 2023

billion by 2029. Although these factors will have a negative impact on how DSPs have been working up until now, DSPs will need to evolve to help advertisers navigate this new world, e.g. by allowing them to utilize their first-party data for ad targeting. billion by 2029. The DSP market exclusively was valued at $20.77

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Smart-Hub

APRIL 29, 2024

For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3

Advertising 52

Advertising Ad Exchange ROI Machine Learning 52

Basis

DECEMBER 13, 2024

trillion in spending power by 2029. How AI is Transforming Social Media Advertising From automating content creation to optimizing ad targeting, AI is influencing how advertisers approach the fragmented social media landscape.

Cookies 93

Cookies Media Advertising Agency 93