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billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026.
Meanwhile, SSPs are increasingly partnering with media agencies. For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. Marketers can identify specific user attributes and behaviors in real-time, enabling precise adtargeting.
trillion in spending power by 2029. The Future of Advertising Agencies: How Leaders Can Learn and Evolve Advertising agencies have been through the ringer in recent years, struggling with economic and financial pressures.
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