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billion by 2029. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.
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For much of the year, marketing teams braced for Googles long-anticipated deprecation of third-party cookies in Chromeonly for the search giant to change its plans for the third time. (At trillion in spending power by 2029. 2024 has been another transformative year for advertisers.
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