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AdTech Spend to Reach $43.5 Billion Globally by 2029

Ad Tech Daily

Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5

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Global eCommerce Market Poised to Reach $11.4 Trillion by 2029, Driven by Alternative Payment Methods

Ad Tech Daily

Hampshire, UK — A new study by Juniper Research, the foremost experts in fintech and payments markets, has found that by 2029, the value of global eCommerce transactions will reach $11.4 Trillion by 2029, Driven by Alternative Payment Methods appeared first on Ad Tech Daily. trillion; up from $7 trillion in 2024.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

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The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday. Flip connects mobile location data with CTV ad impressions to help brands understand campaign performance, attribution and Return on Ad Spend (ROAS). Digital Remedy Rolls Out E-Commerce CTV Platform.

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

The move is designed to let web publishers, advertisers, ad tech companies, and any other business which used third-party cookies test their ability to serve cookie-free traffic. This means that publishers, ad tech companies, and other partners can’t drop or see third-party cookies for those users. Read more on VideoWeek.

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The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

Combined AVOD/SVOD Revenues to Reach $20 Billion by 2029 Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD/SVOD revenues of $20 billion by 2029, according to Digital TV Research, up from their current $6 billion. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

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