2029, Ad Tech and Agency

Week in Charts: Stagwell’s Mark Penn on IPG-Omnicom’s “Merger of Weakness”, MrBeast Plans Funding Round, and Netflix Forecast to Beat YouTube Revenues

VideoWeek

MARCH 4, 2025

The decline brings DV’s market cap closer to the ad tech stocks that have been trailing the company in market value. However, by 2029 pay-TV’s share is forecast to fall to 37 percent, while SVOD’s contribution is expected to grow to 43 percent. million during the pandemic in 2021.

Ad Tech

Ad Tech Agency Audience Marketing

Week in Charts: TikTok Ban Threatens SMEs, News Content Goes Unmonetised, and Kids Content Spending Faces Declines

VideoWeek

JANUARY 7, 2025

UK Agencies Increased CTV and YouTube Investments in 2024 UK agencies increased their CTV and YouTube investments last year compared to 2023, according to a new survey from Pixability, a brand suitability and YouTube specialist. billion by 2029. billion this year, and $67.7 million US viewers for its Christmas Day NFL games.

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Ad Tech Agency Media Marketing

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

FEBRUARY 28, 2025

VideoAmp Announces Planning Tool with Disney, Fox and Paramount Data US measurement provider VideoAmp has unveiled VXP (VideoAmp Cross Screen Planner), a media planning tool designed to help brands and agencies reach target audiences across linear TV, streaming and digital platforms. Today is an exciting day for me and us at Taboola.

Media

Media Marketing Agency Brand Lift

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

VideoWeek

DECEMBER 16, 2022

Digiday reported that Netflix has begun offering advertisers money back, after missing viewership guarantees on its ad-supported layer by as much as 20 percent, according to reports. They don’t have enough inventory to deliver,” said one agency exec. “So The Week For Agencies. Diversity in Ad Creative Dropped in 2022.

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The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

In this week’s Week in Review: Magna predicts strong growth in CTV revenues, Sky launches a plug-in device, and agencies report a drop in programmatic in-housing. Magna Predicts Strong Growth in CTV Ad Revenues Next Year. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

JANUARY 5, 2024

This has been a big focus for Nielsen’s competitors in recent years as agencies have explored multi-currency strategies. GroupM says it will hold multiple working groups with these companies to establish goals and determine outputs, and the media agency is hoping to launch pilot programmes in the first quarter of this year.

Media

Media Cookies Entertainment Agency

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

VideoWeek

SEPTEMBER 22, 2023

Combined AVOD/SVOD Revenues to Reach $20 Billion by 2029 Netflix, Disney+, HBO and Paramount+ will generate hybrid AVOD/SVOD revenues of $20 billion by 2029, according to Digital TV Research, up from their current $6 billion. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? ,

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Media Agency Advertising Machine Learning

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

VideoWeek

AUGUST 19, 2022

VidMob, an ad tech business which describes itself as an intelligent creative platform, has raised $110 million in a Series D funding round led by Shamrock Capital. Now Musk’s lawyers have issued subpoenas to the pair of ad tech firms for any documentation relating to their involvement in reviewing Twitter accounts.

Media

Media Ad Tech Agency eCommerce

The Future of Programmatic Advertising: Key Trends Shaping the Industry

Smart-Hub

APRIL 29, 2024

Meanwhile, SSPs are increasingly partnering with media agencies. For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. Previously, such relationships were traditionally facilitated by DSPs.

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Advertising Ad Exchange ROI Machine Learning

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

VideoWeek

DECEMBER 1, 2023

And 66 percent of agency respondents said they are more likely to use separate platforms for measurement and optimisation in converged TV campaigns. A lot of times the optimisation is happening well after the insights are gleaned,” said Dave Fahey, VP of agency partnerships at Innovid. The study found that 62.6

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Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters

VideoWeek

MARCH 18, 2025

billion by 2029 in Europe, driven by US streaming giants such as Netflix, while public broadcaster revenues remain flat at around27 billion. The Week in Stocks Agencies Shares in Omnicom and IPG are down as the Federal Trade Commission (FTC) reviews the merger between the two ad giants. SVOD revenues are forecast to reach38.4

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AdTech Trends

Week in Charts: Stagwell’s Mark Penn on IPG-Omnicom’s “Merger of Weakness”, MrBeast Plans Funding Round, and Netflix Forecast to Beat YouTube Revenues

Week in Charts: TikTok Ban Threatens SMEs, News Content Goes Unmonetised, and Kids Content Spending Faces Declines

Trending Sources

The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

The WIR: Amazon Prime Video Announces Ads Plans, FAST Channels Face UK Regulation, and Rupert Murdoch Steps Down

The WIR: TikTok Launches Shoppable Ad Formats, VidMob Raises $110 Million, and Streaming Viewing Surpasses Cable in the US

The Future of Programmatic Advertising: Key Trends Shaping the Industry

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

Week in Charts: Viant Leans into AI, Women Make Up Over Half Fortune 500 CMO Roles, and European SVOD Revenues Overtake Public Broadcasters

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