AdTech Spend to Reach $43.5 Billion Globally by 2029
Ad Tech Daily
SEPTEMBER 13, 2024
Billion Globally by 2029 appeared first on Ad Tech Daily. The study identified the need to improve […] The post AdTech Spend to Reach $43.5
2029 Ad Tech Audience 
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Week in Charts: Stagwell’s Mark Penn on IPG-Omnicom’s “Merger of Weakness”, MrBeast Plans Funding Round, and Netflix Forecast to Beat YouTube Revenues
VideoWeek
MARCH 4, 2025
The decline brings DV’s market cap closer to the ad tech stocks that have been trailing the company in market value. However, by 2029 pay-TV’s share is forecast to fall to 37 percent, while SVOD’s contribution is expected to grow to 43 percent. million during the pandemic in 2021.
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The WIR: Netflix Reportedly Struggles to Fill Ad Commitments, UK Publishers see 2.7 Percent Digital Revenue Growth in Q3, and Amplified Intelligence Acquires AttentvAds
VideoWeek
DECEMBER 16, 2022
Adform has announced a partnership with Comscore to provide cookieless targeting, measurement and frequency capping using Comscore Predictive Audiences. IAB Tech Lab Adds DOOH to Open RTB. IAB Tech Lab has integrated DOOH into Open RTB, the communication protocol that enables real-time bidding. Google Defeats Privacy Lawsuit.
7 Digital Advertising Trends You Need to Know for 2025
Adtelligent
FEBRUARY 1, 2025
And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. Thats already here.
7 Digital Advertising Trends You Need to Know for 2025
Adtelligent
FEBRUARY 1, 2025
And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. Thats already here.
7 Digital Advertising Trends You Need to Know for 2025
Adtelligent
FEBRUARY 1, 2025
And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Programmatic advertising reached $1 trillion in 2024 , and global ad revenues are expected to keep growing into 2025. Thats already here.
The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency
VideoWeek
AUGUST 25, 2023
The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.
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