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The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.

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The WIR: Warner Bros. Discovery Reports Rapid Decline in Linear Ad Market, LiveRamp Unveils a New Cross-Media Measurement Tool, and Meta Faces a Fresh Data Complaint in Europe

VideoWeek

ShowHeroes Adds Custom AI Audio for CTV Ads ShowHeroes, a video and CTV ad tech firm, has launched Custom Audio Ads for CTV, an AI-driven product allowing advertisers to add personalised audio to CTV ads. We can do a lot more for advertisers, and a lot more for publishers.

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