2029, Ad Tech and Demand Side Platform

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

VideoWeek

AUGUST 25, 2023

The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based ad tech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

Media

Media Retail GDPR Agency

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. Digital Remedy Rolls Out E-Commerce CTV Platform. Ad tech firm Digital Remedy launched a CTV platform for e-commerce and retail advertisers on Thursday.

Agency

Agency Media Non-Profit Retail

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

VideoWeek

DECEMBER 1, 2023

Hawk Brings Samba TV Geodata to DSP Hawk has announced a partnership with measurement provider Samba TV, to bring geo-audience data to Hawk’s demand-side platform (DSP) in France, Germany and the UK. Big Six SVOD Services to Near One Billion Subscribers by 2029 Global SVOD subscriptions will grow by 321 million to reach 1.79

Media

Media Entertainment Cookies Agency

AdTech Trends

The WIR: Global Ad Spend to Top $1 Trillion Next Year, the DSA Comes into Force for Tech Giants, and Nielsen Folds ACR Data Into its Currency

The WIR: Magna Forecasts Strong Growth in CTV Revenues, Sky Launches a Plug-In Version of Sky Glass, and Agencies Report Drop in Programmatic In-Housing

The WIR: Viaplay Outlines its Rescue Plan, Tubi Announces UK Launch, and the UK Government Intervenes in The Telegraph’s Sale

Stay Connected