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AI, together with machinelearning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier. Combine search and social ads to reach your audience at different touchpoints and maximize results.
AI, together with machinelearning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier. Combine search and social ads to reach your audience at different touchpoints and maximize results.
AI, together with machinelearning, is also widely used for automation. Automation in Google Ads, especially through Performance Max, is making campaign management easier. Combine search and social ads to reach your audience at different touchpoints and maximize results.
For instance, in the US, CTV ad spend was expected to exceed $25 billion (in 2023), which is an increase of over 21% in comparison to the previous year. This programmatic advertising growth is inevitable since the number of video streaming users keeps growing — by 2029, it’s forecasted to reach 6.3
The Week in Tech Infillion Wins MediaMath Assets Infillion, a US-based adtech firm, has won possession of MediaMath’s assets, following a bidding process and sale hearing which took place on Wednesday. The analysts forecast TV and film revenues to reach $82 billion in 2029, up from $74 billion in 2023.
The platform uses machinelearning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. The programmes available to sponsor include Married at First Sight , Qui Veut Etre Mon Associé? , and W9 reality shows.
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